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Hey I’m Michael 👋
I grew up in a small city just outside of Toronto. The kind of place where the path felt pretty linear - get a degree, get a job, settle down. That’s was the only life that was shown to me.
But the internet showed me something else. Different paths - bigger possibilities.
After undergrad, I didn’t have a set plan. I just followed my curiosity - building things, meeting people online, saying yes to things I probably wasn’t “ready” for.
My mindset became: just do it and see what happens.
That philosophy has taken me from rooms with Eric Trump and Kevin O’Leary, calls with Shaan Puri, to grabbing lunch with PewDiePie's manager.
For the past two years, I’ve been obsessed with helping creators launch companies - not merch or content extensions, but products with actual utility, recurring revenue, and long-term enterprise value.
With where the market and consumer behavior are going, I know this is the space I want to spend the rest of my life building in.
Because I believe one thing deeply:
Creators are the new engines of growth - and the winning formula is aligning product, market, and creator fit.
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| Project | Description | Details | Status |
|---|---|---|---|
| Data Cleaner with @ExcelDictionary (9M+ Followers) | Spreadsheet cleaning tool built and launched with creator @ExcelDictionary | www.sheetsense.co | Launched |
| HAVEN | Private community for CEOs/COOs behind top creators | ||
| (PewDiePie, Jay Shetty, MKBHD, etc.) | • Hosted community calls (w/ Shaan Puri, The Chernin Group) |
• Sharing resources & strategy | Currently paused | | Creator Grading System | Creator Scoring System | Scoring creator brand quality, audience fit, and conversion potential | PRD complete, ready to build | | Advisor for Superpower & Stan | Matched brands with ideal-fit creators | • Yes Theory × Superpower (investment)
• Steven Bartlett × Stan (investment + content series) | Complete | | Dealflow to Top Funds | Actively sourcing and vetting consumer deals (creator-led + broader B2C software) | • Gary Vee’s Family Office • Headline • Maveron | Ongoing | </aside>
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“When it comes to building companies with creators, Michael is the person I’d trust. He’s thoughtful about what types of products fit well with each creator’s audience and is obsessed with building high-quality products that solve real customer problems. He’s a great mix: understands how to organically leverage the attention creators hold, while also knowing how to build products and the companies behind them. Working with him, you quickly see that his focus isn’t just on the launch. It’s on creating businesses with real, lasting value.”
“Michael was a huge help to our early creator strategy. He took the time to deeply understand our product, brand, and customer profiles — and from there, identified creators who genuinely aligned with us. What I appreciated most was how intentional he was. He didn’t just pair us with big names; he ensured there was a real product/audience/creator fit. He brought Yes Theory on to try Superpower, and because the fit was so natural, they didn’t just promote it - they invested in our Series A.”
“The Excel niche is small, and the top creators in the space have carved out their own lane - courses, templates, etc. No one had successfully ventured into software, and I was excited to be the first to do it. Michael made the whole process easy. Guided me through product discovery - analyzing market gaps, talking to my audience, and shaping the product vision. Led the design and development, making sure everything aligned with what my audience actually needed. He didn’t just build the product, he worked through how to launch it effectively.”
“I’ve sent Michael a bunch of consumer deals to get his thoughts. He has a sharp eye for markets — understanding market dynamics, product fit, and team capabilities. His ability to analyze and break them down has been a real help.”
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“First-time founders focus on product. Second-time founders focus on distribution.” — Justin Kan (Co-Founder of Twitch)
To change this dynamic by pairing world-class product execution with world-class creator distribution.
The Formula:
Result: Businesses with enterprise value, not just audience reach.